“You can’t connect the dots looking forward; you can only connect them looking backwards.

So you have to trust that the dots will somehow connect in your future.”

– Steve Jobs

This quote summarizes my path through life perfectly. If you had told me a year ago that I would be a web developer any time soon, I would have told you, you are crazy. “Me? A web developer? No way!”

Nevertheless, looking back onto my path, I can see how the dots are connecting. I learned how to code in high school – or rather at home after school. I put together a website for our little group of friends. (oh, good times 🙂 ) That one was so basic and still made up with this weird table layout that was so common back in the day.

After high school my inner idealist wanted to come out and play. I aimed to work at the UN and help people, cultures, individuals communicate and find a way to come to a state of understanding and co-creation. I studied communication and psychology as well as international relations in the US to achieve that goal.

Life had some other plans and some lessons in store for me, so I went back to Europe to eventually study marketing and management in the Netherlands, while travelling the world. During my studies I took on some freelance online marketing projects and realized the power that hides within authentic branding and engaging strategy. Again, something inside me was craving to make an impact in the world. While working with small tourism start-ups is fun, I felt like there had to be more.

I decided to take my thesis as a tool to experiment. Curiosity guided me to dive deeper into transformational learning and travel. I interviewed many amazing travelers and uncovered the transformational learning process that we undergo while traveling. The process seemed to apply not only while traveling. To share it with the world, I built the synnection community, a community for people want to live life on their own terms. There I interview amazing people who beat their own path and ask them to share their advice and guidance with the community.

What does that have to do with websites and heart-centered businesses? Not much on the surface. A lot if you look deeper though.

One theme that showed up in most interviews was the motivation to travel to connect with others and find our own way of living in the world. We all crave to express ourselves authentically and try to find outlets to do so. From my own experience with life coaching, yoga and meditation, I know how powerful these practices are. My goal is to help spread the word about these practices with the world. – If you are somewhat spiritual, call it “lifting the collective consciousness” – but spreading the word works too. 🙂

As life goes, my unique avenue of doing this came to me in unexpected forms. Within one month two friends asked me to build websites for them and I agreed. While doing it, I had a revelation: “OMG, I love doing this. And I actually can help people with this. And people would pay money for this.”

This is how my “purpose” found me. I am here to help you get your message out in the world and reach a broader audience. I am here to bridge the gap between all the tech and marketing stuff and your wonderful inspiring message.

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